Buying a new mattress is a big decision. Price, quality, and value are all important factors that need to be considered when choosing the kind of mattress as well as where you purchase your mattress from.

Delivery charges, commission sales strategies, and extra accessories for additional costs can all change the final sale price of your new mattress. Even though price can be a deciding factor, it may be well worth the cost considering that a mattress can impact your energy levels and relaxation for the next decade or more.

When shopping for a mattress you need to look at the baseline cost of purchasing different types of mattresses, different styles of similar mattresses, as well as various popular retailers and their additional charges—all to find the best value for your dollar when it comes to your next mattress purchase.

Memory foam mattresses

Overall, memory foam mattresses perform higher than traditional mattresses for owner satisfaction, with an overall approval rating of 81%. Numerous brands utilize memory foam in their mattresses, but the number of models offered, density used, and firmness options differ greatly.

Density also affects price. Naturally, as the amount of material used in manufacturing increases, so does the price. Because of this, lower density mattresses tend to cost less as less material goes into the mattress. Even though a cheaper deal might sound enticing, density quality and concentration is an important factor to take into consideration as it also affects the durability of your mattress.  A less dense mattress may be cheaper upfront, but having to replace a mattress because of low durability could actually cost you more money in the long run.

Overhead Costs

Additional costs not commonly considered when purchasing a mattress is the amount of overhead that is built into the price of the mattress.  Although being able to see and touch a mattress at a common brick and mortar store might seem like a plus, the additional expenses associated can add up quickly. Operating costs of a physical location, sales person’s salaries and/or commissions, as well as delivery costs all increase what you will spend on a new mattress when buying through a mattress store retailer. Shopping for mattresses in-store can also be difficult and time-consuming. The same model mattress can have a numerous different names at different stores. Sears Canada, for example, doesn’t carry the “Tempur-Pedic Contour Rhapsody Luxe” mattress. Instead, they sell a similar medium-firm model called the “Tempur-Pedic Venue.”  Many differently-named mattress models can be almost identical, which adds to the confusion and the waste of valuable time that can add up in-store shopping.

Adding to the frustration of selecting a mattress, many in-store retailers also makes retailer-exclusive models. This means that a certain store will have its own type of mattress. For example, Mattress Firm sells a “Tempur-Pedic TEMPUR-Contour Supreme HD Exclusive” and Sleep Country has an exclusive “Tempur-Cloud ES” mattress. Neither retailer describes what makes their exclusive models different from the standard models. These in-store policies make it almost impossible to comparison shop or price-match.

With all exclusive selections and near similar options, a good salesperson can be helpful when shopping in-store. Like car salesmen, many mattress retailers, are commission based. Is the salesperson being genuine in their recommendation? Are they pushing a specific model to earn a higher commission or to meet sales targets? It’s often difficult to tell.

Buying Online

On the other hand, online retailers don’t have any in-store associated costs. By selling online, direct to customers, middlemen costs are eliminated. This results in a more affordable mattress without sacrifices to quality. Selling direct also enables online companies to offer consistent policies and centralized service.

Shipping and returns

Casper, Novosbed, and Loom & Leaf are highly rated, online mattress companies that sell memory foam mattresses. Tempur-Pedic mattresses are also available online through several third party retail websites across North America. At this time, Tempur-Pedic sells direct the US, but not to Canada. Even though Casper, Novosbed, Tempur-Pedic, and Loom & Leaf all sell similar mattresses, their policies and additional services differ greatly.

Casper and Novosbed offer free shipping and free returns, but Loom & Leaf charges $99 for shipping. Despite selling direct, Tempur-Pedic doesn’t offer a price advantage, meaning there is no consistent set of policies or guarantees. Each retail website have their own sleep trial, shipping guidelines, and return policies.

Novosbed, Tempur-Pedic, and Loom & Leaf also offer an optional White Glove Delivery service to customers in the USA. Novosbed and Loom & Leaf also include the option to have your old mattress removed for an additional fee. Casper currently does not offer either White Glove service or mattress removal service.

Both Novosbed, Loom & Leaf, and Casper approach returns with full hands-on service, coordinating pick up and donation of returned mattresses. None of these companies re-sells returned mattresses.

Sleep trial

A big perk to buying online is the sleep trial. You might think that being able to test drive a mattress in an advantage, but that might not always be the case. Floor models can range in age and might actually be broken-in by customers trying them out. Instead, you can try a new mattress, risk free with most online companies. Casper, Novosbed, Tempur-Pedic, and Loom & Leaf all offer sleep trials, but the trials and stipulations differ from company to company.


Company Sleep trial White glove Firmness guarantee Returns
Casper 100 nights None No No return fees
Novosbed 120 nights $99 (US only) Yes No return fees
Tempur-Pedic 90 nights* Free* No* Return fees*
Loom & Leaf 75 days $99 No No return fees


The choice of mattress is personal and long term. You want the best quality for your money, and the advantages of making the switch to memory foam from a traditional mattress are compelling.

Longevity is important for a mattress purchase. Memory foam mattresses provide maximum comfort and support over the long term. With proper care, a high density foam mattress can last you decades.

Here are some things to look out for when purchasing your next mattress:

  • No overhead costs—why pay for extras that don’t benefit you or your sleep?
  • A range of firmness, constructed with quality, high density foam
  • The longest sleep trial available, no return costs, and adjustable comfort. This ensures you have plenty of time to test out your new mattress, and the ability to adjust your comfort level if needed, with no financial risk if you change your mind.
  • Added bonuses like a washable cover—a mattress can last upwards of ten years; a washable cover is important as you sleep on it every night.
  • Memory foam mattresses provide maximum comfort and support over the long term. With proper care, a high density foam mattress can last you decades.

*Disclosure: This is a sponsored post with affiliate links.